Search Engine Optimisation

Short for search engine optimisation or search engine optimiser,
SEO is the process of increasing the amount of visitors to a website
by obtaining a high ranking placement in the search results page of
a search engine (SERP).

The higher a website ranks in the results of a search, the greater the
chance that that site will be visited by a user. It is common practice
for Internet users to not click through pages and pages of search results,
so where a site ranks in a search is essential for directing more traffic
toward the site.